Digital smoothies

Findus provides tasty Facebook content for a healthier 2016.


A new year means new ambitions for many of us. All those good intentions from last year get a second chance, as we try to transform our everyday life into something more fit, kind, efficient, healthy ...

As Sweden's leading premium brand in frozen vegetables, Findus decided to seize the day and inspire all ambitious Swedes to eat healthier. Their contribution was recipes for new, delicious smoothies, and we at Valentin&Byhr got the assignment to promote them.

What we did

The smoothie fits perfectly into the busy life of modern, picky people. It's easy, it's quick and it's yummy. We decided to create inspiring content for Findus' Facebook page that matched that description, and produced accordingly three fifteen-second-long films, showing how to mix the new smoothies.

The films, presented under the theme "Lead the good life!", were posted on Findus' Facebook page as well as on Findus' Youtube channel, and we followed up the digital activity with in-store point of sales material.

Facebook film recipe: easy, quick and tasty